Andrew moved to West Africa due to a change in career paths from a job in the advertising industry working for companies such as Pfizer and Heinz, to working and living in The Gambia. He founded and managed Gambia is Good, a horticultural marketing company, and in 2008, Andrew won three international awards, including a United Nations World Business and Development Award.

Currently, Andrew is the co-founder and managing director of Aduna. Aduna means ‘life’ in Wolof, the local language of The Gambia. Andrew’s passion for combining entrepreneurship with development in Africa has led Andrew to creating a brand that brings natural products from Africa to consumers, while at the same time making a direct contribution to the millions of small-scale producers who cultivate them.


Afua has recently completed a Master of Business Administration and Master of Public Policy at the University of Chicago and studied international management at the London School Economics. She began her career at Emily’s List, traveling across the United States providing strategy and communications expertise to political campaigns.

Currently, Afua is a Co-Founder of She Leads Africa, a social enterprise ensuring women are part of Africa’s growth story. She Leads Africa aims to be the premier organization for young African women looking to build and scale strong businesses.

Afua has spoke at the Harvard African Business Conference on “Empowering Women in Business” and contributed business and entrepreneurship articles to Ventures Africa and Bella Naija. She is the former Miss Ghana USA advocating her platform of “Empowering and Connecting the Next Generation of African Female Business Leaders”.


Matia is an anthropologist and university lecturer who has been conducting ethnographic research in Namibia for over a decade. Over the years, one of his main interests has been to explore the role of popular culture, internet and mobile communication technology in Africa in relation to wider discourses on entrepreneurship and economic development.

Currently, Mattia is a lecturer in Anthropology at the University of St Andrews and has just recently joined Fahamu Refugee Legal Aid as a country of origin information expert for Namibia and Ghana.